Beyond the Joystick - How Parasocial Relationships Affect Indian Gamers

The rise of digital forms of entertainment has improved how people interact with them.

This research study aims to understand the perceptions of individuals who regularly consume various forms of interactive media-essentially, in the context of video games-and how players can relate to the characters in their narrative-driven video games.

Particularly, how it affects their relationship with loneliness. The objective addresses gamers primarily residing in India, and the research method consists of two major tools: The Celebrity-Persona Parasocial Interaction Scale and the UCLA Loneliness Scale.