I help digital products understand their users and turn that insight into content that keeps them hooked.

  • Blending UX Principles with Behavioural Science

  • 6+ years of work with clients across the US, UK, Canada, Australia, and India. All remotely!

  • Microcopy, long-form writing, and onboarding flows for brand voice development

  • 1500+ published articles

  • SEO-driven content strategy, search intent research, and content built for both humans and AI-powered discovery

UX Writer & Content Strategist

A smiling man with curly dark hair, wearing sunglasses and a black jacket, taking a selfie outdoors with a happy white dog, possibly a Siberian Husky, with its tongue out. The background shows a clear blue sky and trees.

That’s Percy, and me. He was my first client! His woofs were translated into a love language that lasted 13+ years.

How I think
View Portfolio
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I’ve been a part of a journey that has impacted millions of people worldwide.

The logo for TechGamer features an orange geometric design resembling a circuit or microchip, with the text "TECHGAMER" written in black capital letters next to it.
Black and white logo with 'PRO GAME GUIDES' text
The Plarium logo in black on a dark background.
The FandomWire logo in neon green and blue colors.
Dark logo with a large black silhouette of a knight's helmet, with the word 'SIEGE' in red and 'MEDIA' in gray beneath it.
Zoom logo in blue text on a black background

Click on the logos to check out my work with each brand.

What I Do

✍️ Content Strategy

Plan and structure content that guides users from curiosity to action. Content that harnesses SEO and AI overviews.

Improve onboarding, reduce confusion, and increase task completion through clear, user-centered microcopy.

💻 UX Writing

Use behavioral psychology (CBT, narrative frameworks) to shape how users perceive and interact with your product.

🕹️ Narrative Thinking

Portfolio

UX and Product

Promotional image for the game 'Global Steel,' featuring animated characters in a hero and villain split, with a screenshot of a game interface and a brief description of the game development.
A digital leave application interface showing leave balance, leave application process, and leave details for an employee named Lipika Jena, including dates and reasons for leave.

Designing a Consistent Voice for a Chatbot

Designing a Game’s UX

Behavioral Case Studies

ResearchGate website page featuring a research thesis titled 'Beyond the Joystick - How Parasocial Relationships Affect Indian Gamers,' authored by Tanay Sharma from Christ University, dated May 2025.

Published Paper on Parasocial Relationships

A person holding a smartphone displaying the ChatGPT website, with the URL chat.openai.com visible at the top of the screen.

A Study on ChatGPT’s Role as a Therapist

SaaS | Editorial | Content Writing

A digital game review article about Elden Ring with an image of a female character with long blonde hair holding a detailed weapon in front of her face, partially obscuring her eyes, and wearing ornate armor. The background has the title ‘Elden Ring’ with the subtitle ‘Shadow of the Erdtree’ and the phrase ‘Game Review’ in bold letters at the bottom.
Illustration of a human head profile with the brain divided into sections, showing abstract shapes, clouds, and mechanical elements, representing emotions and feelings.
Screenshots of a crypto app showing various features such as trading, investing, tracking cryptocurrency assets, and tools for crypto management, with yellow and black backgrounds.
A lone humanoid robot with a glowing red light on its back stands in a surreal landscape with floating rock formations, a cloudy sky, bare trees, and orange spiral ground plants.
The word "Dispatch" with a yellow superhero cape and mask over the letter 'A' against a red background.
A man sitting at a desk with a desktop computer, wearing a headset and glasses, smiling while working in a bright, modern office space.
Screenshot of a webpage titled "Contact center analytics: A guide to measuring performance" with a photo of a modern, open-plan office featuring diverse employees working and interacting, some seated at desks with computers and others moving around.
Document titled '8 Steps to Complete a UX Audit' explaining steps and techniques for conducting a user experience audit, including session replay, heatmaps, funnel analysis, and behavioral diagnostics.
A gaming setup featuring a monitor displaying a first-person shooter game with a rifle, speakers on both sides of the monitor, a gaming chair, a game controller, a VR headset, and decorative colorful geometric shapes.

What editors have to say.

“Tanay is one of the most driven and versatile writers that I've ever had the pleasure of working with. He is tenacious, adaptable, and always striving to learn more and improve his skills. On top of all of that, he has a fantastic work ethic and is a joy to work with on a personal level, too.”

A young man with short brown hair, glasses, and a light blue t-shirt sitting in a restaurant or cafe, smiling at the camera.

Daniel Boyd (video game critic, FandomWire)

“Tanay is a pleasure to work with. He's a solid writer (and video game expert!) who's genuinely open to feedback and collaboration, which made editing his work an enjoyable experience. He has a knack for infusing an authentic voice into everything he writes — something that feels exceedingly rare in this era of AI-generated content.”

A smiling woman with long wavy hair wearing a light-colored sweater, looking at the camera, against a plain background.

Samantha Edwards (copy editor | writer, Siege Media)

I’d love to work with you, as long as you DON’T ask for 1200-word articles and pay me $32.

You know who you are, you monster.

Contact Me